Titanic Belfast is a world-leading visitor attraction and ‘must see’ on any trip to Belfast and Northern Ireland. The iconic, six-floor building is located in the heart of Belfast, at the historic site where Titanic was designed, built and launched in 1912.
The Brief
Eight years on from its initial creation, Titanic Belfast wanted to revisit the brand to ensure its suitability and sustainability for the years ahead. The intention was not to change the current brand mark or name, but to concentrate on refreshing the narrative language, including strap-line and messaging, as well as the general look and feel, including photography assets and style, plus graphics, including usage of the ‘shard’ shapes.
“The team at Pale Blue Dot are a joy to work with. Their passion, creativity and enthusiasm for what they do is infectious and they helped refocus and reinvigorate not only our brand, but also our team’s passion and excitement to work with the outcomes they delivered. They took the time to get to know our business, streamlined our messaging and developed practical ways we could represent multiple different sides of the business and sub-brands, whilst still being recognisable under one visual identity. It’s been an absolute pleasure working with the PBD team and we look forward to working with them again soon!”
Claire Bacon, Marketing Manager
